Sunday 19 October 2014

History of Indie

Indie rock is an alternative genre that originated in Britain in the 1980's. Indie rock has many different sub-genres, expanding from dream pop, to jangle pop. The term indie rock came from being associated with bands that stayed true to their independent status. This meant that they worked with low-budget labels which often had a do-it-yourself attitude about the records that they were producing.They enjoyed this because they were allowed to experiment with sounds and emotions that the bigger labels didn't think would take well with the mainstream listeners. In the 2000's, changes in the music industry allowed for indie rock bands to gain mainstream success, and be on associated with certain record labels. The first bands to gain mainstream success were The Strokes, and The White Stripes. After Nirvana gained mainstream success in the 1990's, the term 'indie rock' was then used to describe bands who did not want or did not achieve mainstream success.

Indie rock music originated in the 1980's. In the 1980's, this term was used to describe bands that worked with post-punk labels. It came about in the US from something called college rock, which were songs made by bands to be played on the college radio stations. This included a band called REM from the US, and in the UK, The Smiths. In the UK, the indie pop scene became popular in 1986 because of NME's C86 cassette which included such artists, giving more knowledge on the whole of indie music. The 1990's was a very big and successful time for the indie scene. Grunge bands in the US such as Nirvana, Soundgarden, and Alice in Chains became popular and mainstream. This influenced the bands in the UK (Blur and Oasis) to emerge into the mainstream which gave popularity to the indie scene from the 1980's. The movement into the mainstream gave a different meaning to the 'alternative' name that it was given, as it no longer really meant that they were independent status as they were mainstream. The term alternative changed to mean a commercially lighter type of music which is achieving mainstream success. 'Indie rock' took up the meaning of artists that decided to stay commercially independent as alternative once had.

By the end of the 1990's, indie rock started to have sub-genres and diversification. Following indie pop, these sub-genres included things such as lo-fi, sadcore, psychedelic rock, and space rock. In the 2000's, the new digital technology and the increase of the internet being used for music promotion allowed for the indie artists to become mainstream. This allowed for existing bands such as Death Cab for Cutie to become mainstream. This also brought a revival of punk and grunge bands. This allowed for indie rock to expand once more, and become more mainstream.

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